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The first sports drink that provides rapid
hydration plus the added benefits of all natural protein to help muscles
recover faster after exercise.
In the late 60's a Florida physician added
carbohydrate and electrolytes to water and showed an improvement in
re-hydration and exercise endurance. Although there are many different
brands and flavors of sports drinks on the market today they all have the
same basic formula as developed by the Florida physician 30 years ago.
In l997, six of the
country's top exercise physiologists met with the goal of developing the
next generation of sports drinks. Out of this conference came ACCELERADE,
the first sports drink that provides rapid hydration plus the added benefits
of all natural protein to re-energize muscles during exercise and help
muscles recover faster after exercise.
To understand why
ACCELERADE is such a significant advance one must first understand the
nutrition and hydration needs of working muscles. Replenishing fluids during
exercise is crucial. When the body is depleted of fluid through sweating
body temp elevates and exercise performance drops. Rehydration is the most
important function of a sports drink and almost all sports drinks do an
excellent job in this regard, as does water. In addition to fluids, muscles
also need energy to work optimally. That's why sports drinks are better than
water since most contain carbohydrate (the ideal amount is 6-8%).
What makes
ACCELERADE breakthrough is that it is the first sports drink that
contains protein in combination with carbohydrate. And not just any amount
of protein. Research has shown that the ideal ratio is 4 grams of
carbohydrate to 1 gram of protein which is the amount found in ACCELERADE's
patented formula.
Protein at this level actually increases
the amount of carbohydrate that gets into the muscle during exercise. More
energy into the muscle gives you more endurance, which is exactly what
sports scientists at the University of Texas found when they compared
ACCELERADE to a conventional sports drink. The researchers showed that
protein-powdered ACCELERADE extends endurance up to 24% compared to a
conventional sports drink and up to 57% compared to water
The other advantage
of protein in a sports drink is that it speeds muscle recovery. Everyone,
whether a professional athlete or a weekend warrior, experiences muscle
soreness after a workout. There are 3 causes.
One, muscle protein
is damaged as a natural consequence of exercise. Muscles need protein to
start the re-building process. Because ACCELERADE is the only sports
drink that contains protein it gives your muscles a jump on the repair
process.
Additionally, during
extended exercise, up to 15% of the muscles' energy comes from the breakdown
of muscle protein. Having protein in a sports drinks spares the breakdown of
protein from the muscle. The result a quicker recovery.
The third cause is
the build up of free radicals. These molecule attack and damage muscle
protein. This is why ACCELERADE contains vitamins C and E, which have
been shown to reduce free radical build up.
Protein-powered
ACCELERADE delivers three important benefits:
PLAY HARDER -
Whether you are a runner, swimmer, soccer player, basketball player or
cyclist you have experienced muscle fatigue in the latter stages of a game,
competition, or workout. ACCELERADE, by extending endurance, compared to
water or a conventional sports, enables you to play harder, longer.
REDUCE INJURIES - A
primary cause of injuries is muscle fatigue. Fatigue slows reaction times
and decreases muscle performance, which are the primary reasons that the
incidence of injuries increases dramatically in the late stage of a game or
competition. ACCELERADE can delay muscle fatigue.
RECOVER FASTER -
The ability of any athlete to perform at their best is directly related to
how fast their muscles recover after exercise. Protein enhanced ACCELERADE
gives your muscles a jump-start on recovery.
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